ANY DIary March

The Story Behind Our Collection

HELLO MY LOVE,

For me, the AFRICAN SAFARI Collection is one that has evolved over time. The idea didn't come from a product or mood board, but from a feeling that has accompanied me for a long time: this special fascination for Africa – the vastness, the warm light, the intense colors, and at the same time a deep tranquility.

Vom Gefühl zum Design

The design process was never about creating something "typically safari-like." It was important to me to avoid clichés and instead translate a mood. I worked intuitively – with colors, materials, and images that convey this feeling. Much of it deliberately subtle, more suggestion than direct reference.

Staying true to any DI

The greatest challenge was to implement this inspiration in a way that still felt distinctly ANY DI. As an accessory brand, every detail counts: proportions, materials, function. We tested, adjusted, and reduced a lot – fine-tuned colors, toned down patterns – always with the aim of finding the balance between expression and wearability.

Singapore in April – Bridge to Asia

In April, our journey takes us to Singapore, the central hub between East and West. Asia is already an important focus market for us. While we are strong in domestic business, there is still a lot of potential in travel retail. On site, we want to better understand markets, deepen perspectives, and gather inspiration that will feed into our products and concepts

A balance between statement and timelessness

In the end, a collection was created that is more than just design for me. It represents freedom, curiosity, and the desire to discover the world. And perhaps that is the most beautiful thing about it – that each piece carries a small part of this journey within itself.

Love,

Anne