Luxury in the Air

Like any Di
conquered the world

In an interview with Anne:

From vision to take-off

When I founded ANY DI, it was clear: We wanted to create a brand that works not only on the ground, but also on the move. For people who travel, live, and experience. Who travel in style and value functionality as much as design. What sounded like a bold dream back then is now reality: ANY DI flies. Worldwide.

Our designs are now above the clouds

– at Condor and China Airlines Since spring 2025, ANY DI Visible not only in stores, but also in the air: Our designs are part of the Condor Inflight Magazine – and thus featured on every Condor flight. For me personally, it was a goosebump-inducing moment: seeing ANY DI on the cover of an in-flight magazine – amidst wanderlust, travel dreams, and exciting discoveries. And this isn't an isolated incident: Our products have also been an integral part of China Airlines' exclusive SkyBoutique for over five years.

A partnership based on trust, design expertise, and a shared vision : to make travel more elegant. Why airline partnerships are more than just distribution for us. For us, inflight retail isn't just another sales channel. It's a statement. An invitation to international customers to discover the ANY DI brand while traveling—often for the very first time. Because it's precisely here that we meet an audience that understands our values: mobility, quality, style. People who appreciate lightness. And sophisticated accessories that travel with them instead of slowing them down.

Our partners are our compass.

This trip wouldn't be possible without our global partners. Whether Condor, China Airlines, Air Macau, Heinemann Duty Free, or Cruise Saudi – they've all placed their trust in ANY DI. And it's precisely this trust that pays off – not only economically, but also emotionally. What we learn from these partnerships is priceless: What makes customers around the world tick. What they're looking for. And what they'd never want to miss again once they've experienced it.

These insights flow directly into our product development – helping us design smarter, more globally, and closer to people. Design that flies – and resonates.

Our bestsellers, like the SunCover and the Puffer Bag, were designed precisely for this type of travel : smart, stylish, and compact. Perfect for small cabins, large airports, and life on the go. The response to these products shows that once you travel with ANY DI, you won't travel without it again.

What drives us is not the destination – but the journey.

For me as the founder, this step into travel retail is not just a milestone, but a confirmation that intuition, design quality, and the courage to break new ground pay off. And that with ANY DI, we are present not only at airports and on airplanes – but in the moments when people feel alive. For everyone who feels at home on the go.

– Anne Dickhardt Founder & Creative Director, ANY DI Munich