ANY DIARY December

10 Years of ANY DI

HELLO MY DEARS,

this December is something very special to me: 10 years of ANY DI. When I think back to the early days – a living room filled with boxes as our “warehouse,” my family acting as the logistics team, and later our first basement storage with water damage – what stands here today almost feels unreal.

That makes me even more grateful for this year: 2025 truly marked a next chapter – new partnerships, strong growth in Travel Retail, and as a highlight, the opening of our second flagship store at Frankfurt Airport. From boxes in the living room to two own stores at an international hub – a step I never take for granted.

Collections

This year had a very clear common thread for me: evolution with purpose.

“Sol del Sur” captures the lightness of the sun: warm tones, summery accents, and accessories that feel like a small piece of vacation in everyday life — shaped by light, movement, and ease.

“Polo Society” embodies sporty elegance with a heritage feel and a modern twist. This is how our DNA becomes visible: one system, many styles — endlessly re-combinable.

moments

A very special highlight was our involvement in myself’s 20th anniversary: as a sponsor with our own booth, a prize wheel, and a gondola activation where guests could create their very own strap setup — exactly what I designed the ANY DI system for.

Just as defining were our collaborations: from the iconic ANY DI x Ray-Ban SunCover, to the ANY DI x beyerdynamic headphone case, and our heartfelt partnership with Pâtisserie Johanna — each one rooted in attention to detail, quality, and a story that truly resonates.

beyerdynamic

Ray-Ban

Pâtisserie Johanna

Christmas & 2026

Christmas is the moment for me to pause for a second: in between the final sprint, shoots, deliveries, and fairy lights, to take a deep breath — and simply say thank you.

And because looking ahead is always part of it: our Summer 2026 collection is already set — telling a story of warm light, faraway places, and a quiet sense of adventure.

Thank you for being part of this journey — whether for ten years, ten months, or ten days.Wishing you a Merry Christmas, restful holidays, and a light start to the new year.

Love,

Anne