ANYthing you are

For all women and every situation 

“One quality that I brought from my sport to the fashion industry is the ambition to do something well and sustainably so that I can build on it. I wanted to accommodate the versatility of my everyday life in my handbag - not only satisfactorily, but optimally. I love being versatile, sports, music, work, friendships, hobbies are part of life for me. For me, the combination of all this is the key to contentment, to happiness”. 

- Anne Dickhardt

A personal journey becomes a brand

ANY DI stands for more than stylish accessories – it is the result of an extraordinary life story. Founded by Anne Dickhardt, the brand reflects her path, her values, and her vision: to develop products that combine aesthetics and function in a unique way and make everyday life easier with style.

From tennis court to design vision

From the very beginning, Anne's life was characterized by discipline and ambition – her clear goal: to reach number 1 in the tennis world rankings. The path to this position was no coincidence, but rather systematically planned and pursued with dedication. But an injury in 2006 changed everything. Instead of looking back, Anne looked ahead. With the same determination and perseverance she showed in competitive sports, she studied fashion and design management in Munich. Even then, she pursued a clear vision: to create products that combine flexibility, function, and aesthetics – as diverse as her own life. ANY DI was born.

From idea to international brand

Anne's first product innovations set standards in versatility and smart functionality early on: the Bag L backpack and then the SunCover . Two designs that impressed not only with their aesthetics but also with their thoughtful functionality.
This was followed by the practical PhoneStrap and convertible bags that combine design with everyday practicality. Anne presented the first collections in person – with a car full of prototypes and a clear mission: to develop stylish companions for women in the prime of life. Whether for business, travel, or leisure – ANY DI supports modern lifestyles with clever accessories.

A place that unites everything

In 2024, Anne's dream came true: the opening of the first ANY DI store at Munich Airport . Across 300 square meters, customers from all over the world will experience a unique shopping experience – in a place that stands for movement, encounters, and style. The store symbolizes the brand's spirit: always on the go, always in the moment.

Inspiration that lasts

Many of the designs are inspired by Anne's personal experiences – especially travels with her young son, whose enthusiasm for airports has led to iconic products such as the SunCover "Airplanes" and the Puffer Bag .
Today, ANY DI is a growing, international company with over 30 team members – yet the core of the brand remains unchanged: the passion to create functional elegance that touches and connects.