ANY Diary February

A new year, new goals & new stages

HELLO MY LOVE,

A new year always feels a bit like a trip about to begin: the suitcase is packed, the ticket is ready, and yet you don't know exactly what special moments await you along the way. This is exactly the feeling that accompanies me now. 2026 will be a year of travel for ANY DI Munich. We will discover other places and break new ground, without losing focus. Our goal: to make ANY DI visible wherever you are – with accessories that are stylish, practical and simply special.

2026 - Deeper not louder

Our goals are about doing the right thing: being visible, fostering genuine partnerships, and clearly telling our story. I want you to not just see ANY DI, but to understand it as a brand that makes your travels and everyday life easier, more fashionable, and a little more unique.

Orlando – Travel Retail Under Palm Trees

Our first major stop in 2026 is Orlando in March. International brands will meet there to discuss the future of travel and shopping on the go. For me, such meetings are like a glimpse into the future: you can sense which ideas are relevant – and that's exactly where we come in with ANY DI. Our goal in Orlando: to make new contacts, strengthen partnerships, and show why our modular designs are perfect for the lifestyle of modern travelers.

Barcelona – Between Port, Sea, and Sales at Sea

Another important stop in 2026 takes us to Barcelona – a city that has always inspired me. This time, it's about a particularly exciting topic: retail on cruise ships. Space is tight, emotions are high – we love precisely this area of tension. Our products should take up little space and become constant companions. In Barcelona, we want to find out how ANY DI can become even more visible on these "floating worlds" and become your favorite piece.

Singapore in April – Bridge to Asia

In April, our journey takes us to Singapore, the central hub between East and West. Asia is already an important focus market for us. While we are strong in domestic business, there is still a lot of potential in travel retail. On site, we want to better understand markets, deepen perspectives, and gather inspiration that will feed into our products and concepts

You might be wondering why I'm telling you so much detail about trade fairs, markets and destinations. The answer is simple: Everything we experience on the road directly influences decisions about collections, materials, functions, displays or collaborations.

So, if you see a SunCover at the airport, a bag on a cruise ship or discover our products in a new store, there's a lot of discussion, careful thought and a lot of passion behind it.

2026 will be intense, exciting, and full of new opportunities. Thank you for joining us on this journey and for being a part of the ANY DI Family.

Love,

Anne