ANY Diary May

Connection is the new luxury.

HELLO MY LOVE,

The past few weeks have moved me in a special way — not just as the founder of ANY DI, but also personally.

Between Hamburg, Singapore, interviews, events, and many conversations, there were always moments when I realized how much my view on entrepreneurship, success, and luxury has changed.

And perhaps that's exactly the theme of this month: That in the end, it's not perfection that counts — but connection.

ANY DI for everyone —DFNI Inspiring Women Awards Singapore

A very special highlight for me was the DFNI Inspiring Women Award in Singapore.

Amidst all the conversations and encounters, one topic became particularly clear to me: Connection. We live in a world that is becoming ever faster and more efficient. And precisely for that reason, genuine human connection is becoming increasingly valuable. For me, luxury today no longer means distance or perfection. But rather closeness. Emotion. Honesty. Connection is the new luxury.

It was all the more special for us to be able to support the award this year as an official partner. Every nominated woman received an ANY DI SunCover — and every winner received our Puffer Bag.

For me, it was more than just a gift. It was a small token of appreciation for all the inspiring women, their stories, and their courage. And that's exactly the feeling I want for ANY DI: to create products that not only accompany women — but make their everyday lives a little easier and more beautiful.

The Moodie Davitt Report — A milestone moment

Another highlight in May was my podcast with The Moodie Davitt Report – one of the world's leading media outlets in the Global Travel Retail Industry. I was particularly pleased to have the opportunity to tell the story of ANY DI to an international audience.

Many people see the brand and its successes today. What often remains invisible are the years of decisions, challenges, and perseverance that lie behind it. Especially in travel retail, I have learned that trust, strong partnerships, and sustainable success do not happen overnight. I am all the more grateful to be part of such an exciting and globally networked industry.

Back with our Pop-Up at Munich Airport

Another highlight this month was the reopening of our ANY DI Pop-Up Store in Terminal 2 of Munich Airport. I'm especially pleased about this because it's already our second location at Munich Airport. In addition to our existing store in Terminal 2 Satellite, we can now reach even more international travelers and introduce the world of ANY DI to an even larger audience.

For us, this is an important milestone and another step on our journey as a global travel retail brand.

Women in Travel Retail x Gebr. Heinemann

At the end of May, I had the opportunity to speak with the Women in Travel Retail Community at Gebr. Heinemann in Hamburg. This week, I had the opportunity to speak with the Women in Travel Retail Community at Gebr. Heinemann in Hamburg.

The original topic was supposed to be female leadership. But in the end, it was about much more: about courage, personal development, and how important genuine relationships have become in business. One of my biggest learnings in recent years is: Business will always remain a people business. Often, the most important opportunities arise not in large meetings—but in honest conversations between two people.

Behind the scenes, we're currently working on many new ideas and projects that I'm very excited about. Some of them have been in the making for months. Others arose spontaneously from encounters in recent weeks.

And that's exactly what I love about this journey: you never quite know where it will take you. Thank you for being a part of it.

Love,
Anne