April 2018

Anne Dickhardt, the founder of the accessory label ANY DI, reports in the magazine Brille&Mode about the idea of the "SunCover

B&M: How did you come up with the idea of designing special glasses cases?

Anne Dickhardt: I love sunglasses and have a model for every occasion. Eventually I ran out of space, after all, every piece needs to be kept clean and tidy. The bulky glasses cases not only took up a lot of space in my closet, but also in my handbag. Parallel to the design of my first innovative handbag, I had the idea of designing a case that takes up the functionality of my bag, protects my glasses from dust and scratches and, if I wish, also looks chic. Why not turn eyewear protection into a fashion piece? This is how the idea for the first eye accessory came about, our Any Di "SunCover

You have applied for a patent on the Suncover design – what are the features of the design?

Thanks to the very special curves of the outer shape, any shape and size of glasses will fit into the SunCover, which also protects against scratches and pressure points. The inner lining is made of microfibre, which keeps the sensitive lenses clean. All Sun-Covers are made of the highest quality cowhide, with real gold and silver plating. How would you generally classify the accessory spectacle case in fashionable styling? Nobody had the idea to upgrade it to a fashion accessory. Instead of letting it disappear in the pocket, it now looks like an eye-catcher on the outside. We offer our customers a choice of 30 different colours, from simple to eye-catching, to integrate it into their daily fashionable styling.

What feedback do you have from the market?

We have been very well received by the market and within two and a half years have managed to be placed with more than 500 retailers worldwide, including renowned stores such as Bloomingdale‘s in Kuwait, Lodenfrey in Munich, Rainer Brenner in Frankfurt/Main, Studio Optix in New York City and the Eye Boutique in Dubai. Our customers appreciate our innovative design and the extraordinary quality. Our bag collection has also been a great success. The ANY DI Bags are patented with the innovative Strap-Systems design. It is variably wearable: As handbag, over-the-shoulder bag and as backpack.