A shooting day with Any di

It's a wrap! After hours of work in front of and behind the camera, the pictures are in the can! Peek behind the scenes of the AW20 season campaign shoot.

The day of the shoot. As with past campaign shoots, our model founder and designer is Anne Dickhardt herself. Punctually in the make-up, at the same time the photographer and helpers prepare the first set. Hair & make-up are in place - so let's get started. The shoot takes place in the headquarters' own studio in Munich. How practical!

As well as the model, our products must also be put in the right light. Simple outfits help to put the product in the foreground. And smile please! "Stop Stop! Lint!", that wasn't only said not only once this day. Between the individual shots, hair and outfit have to be straightened again and again. A real test of patience for the photographer!

Such a campaign shoot usually take up a whole day. Many outfit changes and different stylings are time-consuming. But the work was worth it! The results are impressive and thanks to the great team, this shoot was a success!